Youll earn points and unlock bonuses. Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. Physical goods are any materials you can send to a fan in exchange for membership. For example, many creators are using the new Lens appto make sharing fun updates easy. Enjoy whatever bonus trash we dump here. You can infuse your personality and brand into your membership site sales page, videos, and blog posts. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. 4. Ill explain why the platform fee varies from 5%-12% in a moment. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. We only receive a small percentage once you start earning on Patreon, plus an industry-standard rate for processing payments from your patrons. In this time, 175,020 new participants have joined the platform. Contact Tech Support Limited-time offers can work really well for this. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. You might even want to think of funny tier names, just to get your creativity flowing. Tier 2 everything in tier 1 plus new features. Your My Level Name membership is Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier 43,823 patrons sponsor the show. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. Members on an annual subscription tend to be more committed and visit your membership site more often. This can also be quite beneficial for you as a creator, too. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Do you think Patreons business model is sustainable? Patrons who donate $40/month or more become part of the bird army and get their own bird avatar featured in the video. 1. These might be named something like this (these might not be the most creative tiered package names, but they work): Or for more of a coaching slant in a tiered structure: Obviously, you can always dress these membership levels up with your brands specific vibe. Podcasters, for example, often use polls to ask fans which topics they should cover in upcoming episodes. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Patreon hosts more than 6 million monthly active supporters, known as patrons. You can see the full graphic he put together below. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Heres a table with estimated monthly payments to Patreon creators since March 2016: Only 697 creators on Patreon (0.33% of the total number) receive sponsorship from more than 2,000 patrons. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. Tier 3 everything in tiers 1 and 2 plus new features. Engagement with your fans has a powerful upside: it deepens the creator-fan relationship more than most other benefits, resulting in lower churn and increased loyalty. Limited-time offers can work really well for this. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. Heres an overview of the growth in Patreons post-money valuation since 2013: Heres a breakdown of the number of patents granted to Patreon since 2017: Patreon has 200 full-time employees. Fan recognition is when you call out your patrons and thank them for something theyve done. If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? Message your patrons and monitor your membership business with our native iOS and Android apps. For example, if you have a membership teaching people how to play a musical instrument then some great tiers might be: Take a few minutes to jot down membership level names that are specific to your niche. Community Plugin, Sell Any Type of OfferingDesign To Match Your VisionOffer Bulk Courses for TeamsAdd GamificationAdvanced Recurring Subscriptions, Online Learning QuizzesVideo CoursesLMS Reporting DashboardsSee all features , ActiveCampaignConvertKitKeapOntraportDripInfusionsoft (Keap Max Classic), The AccessAlly EcosystemCompare CRMsMembership Site DesignSee all integrations , AccessAlly 101 Patreon hasnt released a full breakdown. The number of tiers and the subscription rate at each level is left up to the creator. 2. Very true, Dan. earning or expects to earn $5000 These supporters contribute financially to Youve seen the membership tier cliches, and you dont want your membership program to fall into that trap. Add your patrons name to the credits of a video, or in the liner notes of your next album, and say thanks to your patrons at live events. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. Patreon has continued to grow and now boasts more than 6 million active patrons. The names you pick for your different membership levels will depend on how many tiers you plan to offer. Test your level name against key phrases in Paid Memberships Pro. Check out these posts: Wondering where to start and what to offer patrons? Find out what membership tools allow you to create the type of membership levels you have in mind, without creating a headache for you or your members. I think they should build out more features to compete as of now to me its great as a payment processing platform but the formats are very limiting. With names like that, you might expect the Rose level to be pricier, but the Dandelion and Petunia levels to be more affordable. Theres always a way to give fans insight into your process. This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. Tier 2 Bronze. Its costly. If not, then your business branding is not clear enough. It drives membership. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Want to run a membership on your own website under your own brand? This 37-minute video from Patreon U Sessions is Membership 101, and offers awesome, data-backed insight to help you launch and grow your Patreon membership program. He then spent eight years as a content lead on the Windows team at Microsoft. Here is the type of creator who will get the most out of Premium: You can switch between Lite and Pro at any time, after disabling any features that aren't included in Lite, such as multiple membership tiers, and Special Offers if you have an active offer running. Here's everything else you need to know about the content funding platform. Or maybe you think Ive missed something out. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. Why is it better to offer fewer membership levels? As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee), depending on the product plan chosen by the customer. They love the videos, plus, once the merch is ready to buy, they cant wait to get one for themeselves. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Within the "Patrons" section of the navigation bar, there is a tracking tool and reminders for delivering rewards for each membership level. Supporters on Patreon. Fans who care more about your work as time goes on. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app 2.9% + $0.30 for donations over $3. If you want to have a natural progression from your most affordable tier to your higher-paid tiers, you dont want to force people to cancel and sign up again. Patreon is a membership platform that connects content creators with fans and supporters. The companys valuation has more than tripled since September 2020, when the Series E round valued Patreon at $1.2 billion. 2014-2023 NATHALIE LUSSIER MEDIA INC. DBA ACCESSALLY. Affiliate Plugin There are also payout fees to consider. We bill your patrons each month, and handle your patrons questions to ensure theyre taken care of. You can also list patron names on your website, give them badges to display on a community forum, or send handwritten thank-you notes along with physical merchandise. Membership level names that reflect something in the real world often connect better with members, because they are more tangible. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. 15. Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content. Consider Appeal What you offer needs to appeal to the masses your masses. At the end To set your membership prices you'll want to make tiers for your patrons to choose from. Pricing a membership site is an art and a science, and you can get more advice on how to do it right in ourmembership pricing guide. Analytical cookies are used to understand how visitors interact with the website. You will also likely want to be able to pro-rate any past payments toward an upgrade or a downgrade in membership plans, so keep that in mind. Monthly memberships are usually for creators that make more than 4 posts a month. If its extra, exclusive, and interesting, its a good choice for a digital benefit. Consider Appeal What you offer needs to appeal to the masses your masses. Tier 2 everything in tier 1 plus new features. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Another popularmembership modelstrategy is to offer different levels of access to you as the teacher or mentor. Think of things that pull back the curtain to your creative process, like tutorial videos or sketches of unfinished pieces. And we have integrations with partnerships so you can engage with your fans on the platforms you love. Sharing their opinions with you, they also like sharing their opinions with you, too, a... 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