Above all, in this competitive world, lawyers need to maintain a relentless focus on serving their clients, and being seen to care about them. Lightfoot argues that firms should not take these skills for granted, but rather invest in structured career development programmes to train lawyers in such skills and how to apply them. By John Hyde 10 February 2022. International firm Addleshaw Goddard has acquired an Irish practice and outlined plans to double its size over the next three years. For mid-tier firms such as Addleshaw Goddard, it is all about business development (a posh word for sales, say pundits). 2023 Addleshaw Goddard LLP (SRA ID 440721) - all rights reserved. In the past couple of years TLT has launched two innovative extranets, for plot sales and for pensions. Prior to each seat, trainees are given at least a day of training to bring them up to speed with the basic concepts involved. Sep 4, 2018. I would choose AG again just for the shawarma. Which, ultimately, comes down to just four words. Its branding strategy revolves around the new slogan: Its business. Addleshaw Goddard was named 'City Law Firm of the Year' at the Lawyer Awards 2022, in recognition of the quality and value of work we are doing in the UK's capital resulting in many new panel gains, client mandates and additional market share. Prospective punters find legal services relevant to their needs in just three clicks, and all the language is in plain English, explains Sullivan: You can spend a lot of time on the website and youll still see that it speaks the clients language wherever you are. AG's passion in this area is driven by its clients and their business challenges. You are using an out of date browser. The firm also has a strong interest in tech, and offers trainees a six-month lawtech seat working alongside lawyers and technologists to develop products in its industry leading Innovation and Legal Technology group, who insiders praise as being really supportive and helpful. Insiders even claim that, despite recent refurbishments to the interior, there is a lack of catering facilities but the beautiful views of Edinburgh Castle partly make up for it. Other Addleshaws team members were IP co-head and partner Georgina Powling, as well []. Addleshaw Goddard (AG) are a premium business law firm and provide a full range of commercial legal services to businesses. In Kingdom, a TV drama, Stephen Fry plays Peter Kingdom, a local solicitor with a natural human and personal touch, going out of his way to help the locals in a small town in Norfolk. Jack Womack. The first part is just giving you some context to the question. Secret #2 Heart of the proposition. Were hearing rumours along those lines from rookies, and will keep you posted! Here's why it caught the judges' eye: The campaign centred around. Addleshaw Goddard won at The Drum Awards for B2B 2022 in the B2B Print/Illustration or Imagery award for its striking campaign. Each year, over 3000 major businesses, including 48 FTSE 100 companies, trust us to deliver. Partners in law firm Addleshaw Goddard are toasting a 23% increase in their share of annual profits during the year to April 30. It has grown globally through amalgamation ever since, developing in line with a changing world. The sale is set to take place for an initial 260 million, with the deal expected . The application allowed iPhone users to access their website and also featured fun and educational games. The above figures are for London. The firm has enjoyed a particularly good run in Europe recently, with a spate of new offices: Hamburg (2019), Paris (2021), Luxembourg, Munich and Frankfurt (2022) and in Ireland through a merger with Irish firm Eugene F Collins in 2022. Addleshaw Goddard | Training contracts, vacation schemes and graduate legal careers Solicitors Addleshaw Goddard Milton Gate, 60 Chiswell Street, London EC1Y 4AG. For the bigger firms, there is a growing trend of hiring marketing professionals from outside the legal sector, says Laurie Young, a strategic marketing consultant who sits on the Innovation board of A&O, and is also a former partner at PricewaterhouseCoopers. Addleshaw Goddard said total distributable profit was 136m, a margin of 42 per cent, continuing the upwards trajectory seen over the last eight years. Addleshaw Booth was Northern and ambitious, with plenty of heft in Manchester and Leeds, especially for corporate, finance and property work. No. In fact, the opposite is true. In the UK, AG has established bases in London, Manchester, Leeds, Edinburgh, Glasgow and Aberdeen (its Scottish presence being established in 2017 following a successful merger with HBJ). of our 48 FTSE100 clients have been with us for more than 20 years: one for 150. The firm envisioned turning due diligence from a . Diversity Access SchemesWe nurture strong links with reputable social mobility schemes and professional diversity networks such as the Aspiring Solicitors, Black Solicitors Network, Urban Lawyers, , Lawyers in Schools, Pathways to Law, PRIME and AllAboutLaw Events and value their support and expertise when reaching out to untapped talent from non-traditional backgrounds. In the UK, AG has established bases in London, Manchester, Leeds, Edinburgh, Glasgow and Aberdeen (its Scottish. M&Co is one [], Addleshaw Goddard and Linklaters have led on the 260m acquisition of a dark rum brand by drinks giant Diageo. The partner sent his target a link to the firms website with its views on regulatory reform and another link to related media coverage including quotes from some of the firms partners: This was the trigger for getting an email back that said, "this is really interesting, we have forwarded it to the senior management team, perhaps you would like to come in and give us a briefing.". 1st year trainee: 40,000 (London); 27,500 (England regions), 2nd year trainee: 43,000 (London); 29,500 (England regions), An energy and infrastructure team from Dentons Edinburgh office is heading up the road to join Addleshaw Goddard, The Lawyerhas learnt. A&Os Grove concurs, insisting thought leadership is a very important tool, as long as firms ensure that it actually works right down at business development level as well. If the decent salary isnt quite enough to tempt you, then consider the perks: they include a gym subsidy, private health and dental care, and regular themed events in the canteens. Global law firm Addleshaw Goddard, which has three offices in Scotland, is seeking high-calibre, high-growth tech firms to join an accelerator for those looking to become a major name. These are: Product features, Product pricing, Placement (location and areas of distribution) Promotional strategy. She is incredibly experienced in all aspects of both civil and criminal fraud, which is a real selling point for a civil litigator. But come October this may change, Gauke argues: Marketing professionals will be able to become partners [in law firms] and they will have a direct influence on the business., Whatever strategy you pursue to make your firm stand out, you need consistency and staying power. But we solve them with the same, single-minded focus. The firm, having honed its services in line with client needs, now feels confident about the message it wants to convey to the market, and is starting to look at using more traditional marketing channels, such as a new website later this year, Sapsford says. 8,075. Lightfoot, a non-practising lawyer who now advises on marketing, branding and selling in law, says she has recently referred business to law firms through the likes of LinkedIn and Twitter. With over 1,400 lawyers based across the globe, we have a deep understanding of our markets and sectors. The pensions extranet allows trustee clients to access their current pension schemes legal documentation, helps them understand complicated pensions terms and issues, and keeps them informed of relevant changes to legislation, says TLTs Lyons, adding: These extranets are helping us to win more work from existing clients and they are also winning us new ones.. About us 300 words max) She notes: Business is done today using social media and social networking. The Lawyer | Legal insight, benchmarking data and jobs, Dentons targeted for energy team raid in Scotland, Addleshaws professional services guru wins senior partner election, UK firms land roles on latest retail restructure, Addleshaws and Linklaters lead on Diageo acquisition. AG teams advised on 20% of all public M&A deals in 2021 and the firm had the fastest growing litigation team in terms of revenue. 2 Caitlin and Addleshaw Goddard. JavaScript is disabled. Training at Linklaters, Crawshaw held roles at legacy [], Firms including Addleshaw Goddard and Buckles Law have been involved in the latest restructuring deal in the UK retail sector. Not just once, but again and again. Bringing in expertise In the future, Moyes believes that solicitors should be less insular: For small to medium-sized firms, it becomes a make-or-break decision to bring in marketing professionals. This, he argues, would be no different to what a lot of firms already do, for example, in terms of outsourcing their IT and software support. Addleshaw Goddard traces its roots back to the very first public record of solicitors in the UK - the Law List - published in 1775. Richard Grove, marketing and business development director at A&O, says: Marketing, business development and communications all form one function. The INCREDIBLE (no emphasis added) subsidised food received particular plaudits, with one trainee confessing, the main perk for me is the cafe, which does really good food (breakfast and lunch and cakes). This term, she explains, is a collection of valuable and original insights into key issues that the market cares about. It includes articles, white papers, blogs, webcasts, podcasts and surveys. Our Privacy Policy has changed. Go. Are private prosecutions getting out of control, or do we need more? The Seven Pillars of Legal Innovation at Addleshaw Goddard. Mishcons high-profile private client work included the late Princess Dianas divorce. So in partnership with Financial Times Focus we interviewed 250 European business executives. We also tried to limit the amount of self-adoration seen on so many law firm websites. Expressions such as technical excellence, for example, were avoided: Ten years ago technical excellence was important but nowadays clients tell us that they just want law firms to create value and to solve their problems, he notes. The Drum Awards for Marketing are currently open for entry. Firms' A levels requirements are usually less stringent. Once partners have gone through the internal process of understanding the spirit of the partnership and its reputation, they can bring in the professionals to make that spirit and culture more distinctive. Addleshaw Goddard's revenue leaped by 18% to 377 million for the financial year ended 30 April 2022, the firm announced on Tuesday. 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