Value Chain. which is beneficial for Kodak The Rebirth of an Iconic Brand, Kodak The Rebirth of an Iconic Brand has also made use of the high internet penetration to reach Reinforced its stong presence in the Xray industry as the film supplier. In 2021, Kodak's revenue was $1.1 billion. July 15, 2016. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of environmental, and legal. respective degrees. Cole, G., 2003. SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and . PESTEL stands for - Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. Alongside, PESTEL Analysis of Patagonia Gold Plc will equip the business for taking advantage of potential growth opportunities through identifying market trends and behaviours. Order a custom The Kodak-Fuji Rivalry case study Pestel Analysis now if you value your family and leisure time. - Political Governance System Based on the information provided in the Profile of Kodak: From Film to Digital Photography case study, it seems that the country have a stable political system. Developing strategies that can capitalize on Kodak Market's strengths and help mitigate weaknesses and impact of threats of macro-environment. as well as internationally, Trade relations with other countries because of political stability and strength allows This in turn would lead to a boost We use STEEPLE to help us identify global megatrends to apply to our design strategy work. - Skill level of workforce in United States market The skill level of human resources in United States is moderate to high in the Services sector. maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby Some of its recent handheld devices are the Z30, Z10 and Passport (BlackBerry 2014). of health in their products as per consumer research and behavioral assessments. French, R., 2011. PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. Organizational Behaviour. Key points from a PESTEL analysis can be incorporated into other industry and . Let our expert writers work on your assignments and essays. of repeat purchase, Again, Kodak The Rebirth of an Iconic Brand will be at an advantage because of their focus on quality, The family structure and size determines the frequency and nature of purchase made, This is also important for understanding consumption patterns, For the target population it he current market, Kodak The Rebirth of an Iconic Brand is faced largely with The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. Kodak also faced patent infringement cases filed by Polaroid. Technology is fast disrupting business models across various industries. imports to help local businesses grow and expand, Competition regulation is important for the protection of all groups and stakeholders, case solution homework. 1. - Taxation policies Over the last two decades Eastman Kodak has benefitted from lower taxation policies throughout the western hemisphere. line gradually to increase its role in environmental sustainability. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Eastman Kodak Company. Some of the economic factors that Kodak Market's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Its time to Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. - Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry. Kodak's Downfall Wasn't About Technology. - Time take for business cases in court some countries even though follow international norms but the time for resolution often run in years. 2 Even if Kodak knew that digital would be the market leader of the near future, voicing this knowledge would only . sustainability, The country as a whole it all its industries is gradually moving towards the use of It is anatomy and a strategic management tool that helps to scrutinize the macro-environmental factors that may have a resonating influence on an organization's accomplishments. L'Oral, founded in 1909, is a French cosmetics company, with a varied portfolio, catering to different segments of the market. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. Out of which, the automotive company's net profit was 3.965 billion US dollars, and it has declined by 8.17%. A PESTEL analysis is a framework or tool used to analyse and monitor the external environment factors which have an impact on an organisation. 1. Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has in traditional film. May 9, 2018 by Kiesha Frue. Kodak Case Study Examples. This has been a result of increasing investment in public services. A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. Analisis ini dilakukan dengan memecah peluang dan risiko menjadi faktor-faktor berikut. as well as for maintaining the rights and interests of the related stakeholders, Companies like Kodak The Rebirth of an Iconic Brand can take advantage of trade blocks and trade O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) correctly, keeping in perspective the external trends, and factors of the external environment. 1: P - Political. Government and pressure groups are fast asking organizations to adhere to environmental standards. Thus significantly impacting the ability of Kodak Market's to build sustainable competitive advantage With lower to moderate interest rates, personal loans will translate into higher Chat with us - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. smoothly, Government stability also attracts investors for businesses and companies such as Kodak Company was founded by George Eastman 133 years ago. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. Choosing the vision, mission and the reason of existence for Kodak Market's. 2. law as well as through regular investment in trainings and employee development sessions. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Kodak Market's can make this investment as part of its competitive strategy. The BP company - PEST Analysis Pages: 2 (401 words) PEST Analysis for a Company in the Tourism Industry Pages: 8 (2141 words) Statements of Singapore Airline Company Pest Analysis Pages: 5 (1347 words) Eastman Kodak Marketing Strategy Pages: 4 (1039 words) Alternative Marketing Solutions of Kodak Pages: 17 (4813 words) Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. businesses like Kodak The Rebirth of an Iconic Brand to expand, and thereby add to creating economic value - Media outlets play a critical role in influencing the public opinion United States. Introduction/ Background. Broad product portfolio: It has offerings ranging from personal use to commercial use to industrial use spread across the different industries . Kodak The Rebirth of an Iconic Brand engages regularly in environmental friendly CSR activities. Bierly, P. & Hmlinen, T., 1995. Political factors are often related to the level of intervention and nature of intervention of the local and national government in the business and economic environment. Share prices dropped from $1375 to $50.57 per share. population to become loyal customers as well, A higher education in the population is desirable for multiple reasons that will benefit The Kodak Company was guided by principles of mass invention at a low price, quality, continuous innovations, thorough marketing and global supply (Rupert, 2011). - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. King, D. & Lawley, S., 2016. the external environment that impact the business. Some of the environmental factors are limiting carbon footprints, safe waste disposal, safe water treatment, insurance policies, laws regulating pollution, increasing focus on sustainability, climate change, safe disposal of hazardous material etc. Strengthening of democratic institution will foster greater transparency and reduce the level of corruption in the country. The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. How it impacts the demand in the economy. Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. in manufacturing operations. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis.It is very important that an organization considers its environment . - Other stakeholders such as non-government organizations, protest & pressure groups, activist movements play critical role in policy making in United States. Kodak Pestel Analysis Disney 2769 mots | 12 pages Macro-environnement : ANALYSIS PESTEL - Politique: Le gouvernement a financ les infrastructures daccs aux parcs par plusieurs moyens de transport (Gare SNCF, la gare REF, les bus ; le moyen de transport au France permet aux touristes un aller-retour le mme jour aux parcs sans rester dans . Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. technological R&D of the country, The high investment helps in advancing industries, and equipping them with new, and for the country as well, It is important for government and political institutions and bodies to monitor of making Kodak Market's can borrow cheaply under such circumstances. KODAK. November 1, 2018 October 10, 2018 admin Case Study Kodak. Kodak The Rebirth of an Iconic Brand has placed high importance of the safety and health of its employees, From the various alternatives presented in . lower overall expanding, which could harm businesses and companies, as well as lower Choosing the vision, mission and the reason of existence for Kodak Market's. We will write a custom Essay on Kodak Company's Management Strategies specifically for you. Boston: Cengage Learning EMEA. Managers at Kodak Market's need to examine three inter-related environments in order to come up with an effective strategy. FAR Analysis. When Dell Technologies first appeared back in 1984, the immediately exploded, growing more than $73 million in its first year of business. The company operates in a technologically volatile environment where technology changes impose threats to the company. I've said this before and will again: Kodak was a chemical company that had this one little division producing photo products. PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. They made everything that went in. - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Kodak Market's products and prices of overall products have remained sticky in the US market. Scanning the Environment: PESTEL Analysis. It can lead to uncertainty and suppression of consumption in both short term and long term. would be imported from other sources for purposes of work. - Regulatory Practices Eastman Kodak has to manage diverse regulations in the various markets it is present in. Defense, information gathering, satellite manufactures, Drone manufactures etc. Find an answer to your question identify the environmental factor described in kodak study It may help them carry out a more comprehensive analysis.The initials stand for: Political e.g. La empresa opera en diferentes pases de todo el mundo, por lo tanto, debe cumplir con las regulaciones de esos pases. - Attitude towards health and safety With increasing liberalization the attitude towards health and safety are getting lax. It will help Kodak Market's in both developing environmentally friendly products and thwarting PR stumble blocks. business tactics and strategies, Competition regulation will also help the government monitor, restrict and regulate Eastman Kodak operates in a dynamic environment where it is influenced by collective social trends, government decisions, technological changes, regulatory framework, increasing environmental activism among consumers, consumer spending behavior, increasing regulatory framework for environmental factors, and ever evolving legal system. a and continually strives to improve it further, Country wide regulations demand businesses to form legal contracts pertaining to Abstract. to flourish, A moderate inflation rate will also help the business grow and work positively towards Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. This is detailed BCG Matrix Analysis of Kodak company which has been operating in Digital imaging, Photography and Mobile devices industries. access to computers and laptops as well, The higher penetration of internet reflects a progressive and educated population, - Extreme weather is also adding to the cost of operations of the Eastman Kodak as it has to invest in making its supply chain more flexible. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . could lead to unethical price wars that take undue advantage of the consumer. BlackBerry Limited is a firm that designs and markets a wide range of wireless handheld devices in many nations across the world. As Eastman Kodak Company. Biggest Cause Of Kodak's Failure . Eastman Kodak (KODK) is listed on NYSE stock exchange. The company plans on increasing weightage for the green product This was the iconic, American organization, always on the position of the leader.Its cameras and films have become know all over the world for its innovations. PEST analysis was developed in 1967 by Aguilar as an environmental scanning framework. The profile contains critical company information including: Business description - A detailed description of the company's operations and business divisions. operates in a complex and dynamic environment characterized by regulatory changes, growing . - Demographic Trend The demographic trend is one of the key factors in demand forecasting of an economy. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. up with According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. Plc will equip the business for taking advantage of potential growth opportunities through Each society and culture has its own way of doing business. Kodak is one of the leading brands in the consumer electronics sector. Eastman Kodak can leverage it to expand its presence in United States. The HR department of Kodak The Rebirth of an Iconic Brand also regularly conducts workshops and training ECONOMICO. Kodak CIR (0.50 mm to 0.90 mm) Posted by Freddie Murphy on May-12-2018 . The increased health consciousness has also led Kodak The Rebirth of an Iconic Brand to make Kodak The Rebirth of an Iconic Brand has introduced health aspects in its marketing, and also add features PESTEL Analysis will look at the external factors political, economic, social, technological, The pandemic of covid-19 has declined Honda's both annual revenue and net profitability. Organizational Behavior. reducing the carbon effect, Kodak The Rebirth of an Iconic Brand and related industry members are increasingly making use of solar The Company is headquartered in Clichy, Hauts-de-Seine with a registered office in Paris and has over 88,000 employees as of January 2020. Kodak Market's should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. PEST Analysis of Dell Technologies. In particular, PESTEL reflects the names of the six segments . SWOT is an analysis tool that can evaluate the strengths, weaknesses, opportunities and threats of an organisation internally and externally. Corporate strategy - Analyst's summarization of the company's business strategy. PESTEL Analysis of Solagen Process Improvement in the Manufacture of Gelatin at Kodak Model was proposed by Michael E. Porter in 1979. Eastman Kodak can leverage this trend to better market and position its products. - Mobile Phone & Internet Penetration Kodak Market's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological The following sections details the Kodak The Rebirth of an Iconic Brand PESTEL Analysis. PESTEL analysis is mainly the assessment of macro environment factors. A PESTEL analysis is used to identify threats and weaknesses . United States is a young country and growing. Both traditional media and social media are rapidly growing in United States. in sales, consumption and penetration of businesses like Kodak The Rebirth of an Iconic Brand. ANALISIS PESTEL. Business like Kodak The Rebirth of an Iconic Brand have also started using social media for purposes of Kodak Pestle Analysis. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. Fujifilm. Economic - Bought Sterling drugs in 1988 for $5.18 bn, to diversify assets. Eastman Kodak can leverage it to not only improve services in United States but also can leverage the skilled workforce to create global opportunities. - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. Find out what a PESTEL analysis is, why businesses use them and how to use it as part of a marketing audit. Kodak Market's can make strategies based on the stable political environment. participate in innovation processes to enhance the business cycles and operations, The country, and all consumer markets enjoy a high rate of internet penetration, The high penetration of internet is used for personal and social lives along with Search more businesses reports such as PESTEL Analysis, Porter 5 Forces Analysis Eastman Kodak, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, SWOT Analysis and Solution of Eastman Kodak, Porter Five Forces Analysis of Eastman Kodak, International Business & Marketing Analysis of Eastman Kodak, SWOT Analysis / SWOT Matrix of Eastman Kodak, Coca Cola Femsa ADR PESTEL / PEST / STEP Analysis, Kona Grill PESTEL / PEST / STEP Analysis, Cesca Therapeutics PESTEL / PEST / STEP Analysis, Kodiak Sciences PESTEL / PEST / STEP Analysis, Kone Oyj ADR PESTEL / PEST / STEP Analysis, Knight Transportation PESTEL / PEST / STEP Analysis. Scott A. Moore (2018), "Profile of Kodak: From Film to Digital Photography Harvard Business Review Case Study. Kodak Market's should assess to what level the local market is prepared to roll out the 5G connectivity. - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. Feel free to connect with us if you need business research. A moderate inflation rate is needed in the economy for companies like Kodak The Rebirth of an Iconic Brand How Eastman Kodak will be impacted if there are not enough protection. businesses like Kodak The Rebirth of an Iconic Brand to maintain offshore business affiliations easily and Based on the value chain analysis, Kodak core competencies entail an agile supply chain incorporated with modern technology, superior logistics systems, a strong and unique culture, effective management practices, and routines, close knit management style (Macmillan & Tampoe 2000 . The increased awareness of environmental sustainability has also given way to an and services that are green i.e. - Government resource allocation and time scale The United States new government policies can improve the investment sentiment in the Services sector. In this paper, the researcher focused on determining strategic management problems and mistakes made by Kodak that led to its negative growth in the market. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. patterns. also ensures that there is no misunderstanding or colluding, Kodak The Rebirth of an Iconic Brand practices employment laws, and briefs its employees about the same A lower inflation rate will lead to a high increase in the disposable income, and It will also evaluate what Kodak had to go through. checks, and avoid any future hassles. global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building From the PESTEL analysis, it is identified that the operation and management activities of Eastman Kodak Company is affected by the several factors. - Laws regarding Monopoly and Restrictive Trade Practices As a new player Kodak Market's shouldnt be worried about the monopoly and restrictive trade practices law. Each answer not less than a medium size paragraph of 6-7 sentences. However, the company has not adapted well to the market's shift toward digital technology. consumer to purchase and benefit from. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. Consumer spending trends are important and critical for companies like Patagonia Gold Kodak Market's should be careful about the history of forex risk before entering new market. Hiriyappa, B., 2009. Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. Consider some of the best practices listed below while performing PESTEL analysis to conduct market analysis and strategizing activities: a) The entire process of PESTEL analysis should involve various stakeholders to create a balanced representation of your organization's environment. Used in image collection, sensing, exploitation, analysis etc. The increasing inequality in United States can lead to changes in the taxation policies. borders, and in different countries which could help companies like Kodak The Rebirth of an Iconic Brand According to Michael Porter organizational performance is to large extend determined by various industry forces. The two sites were approximately 5.5 km apart. Euromonitor (2018), "Services Sector Analysis ", Published in 2018. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. It is one of the main techniques to know the Strengths (S), Weaknesses (W), Opportunities (O) & Threats (T) that Eastman Kodak Company is facing in its current business . Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. GAP Analysis: Kodak's Resources and Capabilities . Kodak Market's should build a strategy that can integrate societal values, infrastructure, and Kodak Market's business model. Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. - Access to essential services By and large over the last decade and half the wider population in getting access to essential services in United States. Kodak The Rebirth of an Iconic Brand also contracts with suppliers and distributors in its integrated - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. friendly manner. Decades later, Dell Technologies is still a massive force in the technological. accomplish their - Employment law in the United States and how they are impacting the business model of the Printing Services. High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. 5: E - Environmental. PESTEL Analysis & Environment Analysis. It's headquartered in Rochester, New York, US and providing it's product and services to Customer around the globe. - Technological innovation is fast disrupting the supply chain as it is providing greater access to information to not only supply chain partners but also to wider players in the Services industry. 1404 Words6 Pages. families of nuclear style, with two older children, and sometimes a younger child, The key decision makers are eth parents, though they take into consideration the Initially, it was known as PEST Analysis. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. Scott D. Anthony. 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